About us

Delivering true innovation in the stroller market.

The Hamilton by Yoop self-folding “MagicFold” stroller has been designed to embrace modern day living from city to the country side to going on holiday, convenience and ease with just “one hand”.

The combination of our patented one hand folding system with our exclusive magnetic 5-points “magic” system delivers new levels of convenience and safety.

Our mission is to deliver every mum and dad convenience and peace of mind their lives demand.

From birth to 4 years the Hamilton by Yoop “Easy Everywhere” compact stroller and travel system makes parenting easy.

Hamilton by Yoop is active in the city comfort and ultra-compact segment. Key features are safety, easy and travelling light.

Hamilton by Yoop is the smart stroller made for easy parenting!